The Power of Improving Emotional Attachment

Businesses that invest in brand engagement experience an annual revenue increase

greater than 30%.*

The most significant change is the increase

in order size or transaction size.

Other key areas of impact are

an increase in

cross-sell and up-sell.

Customers will be more receptive

to adding more to an order and

will shift toward purchasing

higher priced/higher margin options.

Improving emotional attachment is the

most effective way to improve

sustainable revenue performance.

*XM Institute/Temkin Group report